What Comparable Businesses Sold For: The Market Approach in Brisbane

Where businesses like yours are bought and sold often enough to leave a trail, those prices are the evidence a buyer, a court or the ATO finds hardest to argue with.

The market approach values a Brisbane business by reference to prices paid for similar businesses, or to the multiples at which comparable listed companies trade. For small and mid-sized private businesses, actual private sales filtered by industry, date, performance and size normally outweigh listed company evidence; this is the guideline transaction method.

Where the market evidence comes from

Guideline transaction method

Multiples drawn from actual sales of private businesses of a similar type and size. For a Fortitude Valley cafe or a North Lakes childcare centre this is normally the best evidence there is, as long as the sales are filtered properly by industry, timing, trading results and the features that matter operationally, rather than lifted from a broad database and averaged.

Guideline public company method

Multiples at which ASX-listed companies in the same or a neighbouring sector trade, adjusted substantially for size, liquidity and growth. A listed childcare operator or hospitality group is far larger, spread across many sites and can be sold on any trading day, so its multiple acts as a ceiling and a test of reasonableness for a private business, not as direct evidence.

Choosing the right comparables, and why rules of thumb fall short

Comparables are filtered in a set sequence. Industry is the first cut, followed by when each sale happened and what the market was doing at the time, then trading results such as growth and margins, and finally the operational features: size, type of customer, location and how far the business depends on its owner. A handful of sales that genuinely resemble the subject beat a long list that only shares an industry code, and the report explains why the point chosen within the range suits this business.

For a Fortitude Valley cafe, that means recent sales of owner-run venues with similar turnover in the inner north, not a national average, and it means reading the lease behind every comparable. Many cafe premises are held under a lease covered by the Retail Shop Leases Act 1994 (Qld), and the term remaining and any options decide how much of the goodwill a buyer can actually keep, so a venue with nine years of tenure and one with a year to run are not comparable even if their takings match. For a North Lakes childcare centre the set is cut down to long day care services with similar approved places and occupancy, and the valuer checks what each one is approved to operate against the national registers kept by ACECQA, with the Queensland Department of Education acting as the state's regulatory authority.

A rule of thumb can test a result but cannot produce one. Shorthand such as a multiple of weekly takings or a set price per licensed childcare place ignores profit and risk, which are exactly what separate two businesses in the same trade, so it would put the same price on a thriving venue and a failing one. The valuer may record the rule of thumb and explain why the evidence lands above or below it, but the conclusion is built on the comparables.

Brisbane sectors with a visible sale market

Sectors where enough businesses change hands for the prices to be studied: cafes, restaurants and bars from Fortitude Valley and West End to South Bank, childcare centres in Moreton Bay, Springfield and the other growth areas, community pharmacies, rent rolls, gyms, allied health clinics and online retailers.

The income approach is still run for each of these, normally as the check, and the adjusted net asset figure is still worked out as the floor. The report sets out why the sale evidence earned the greater weight for this business and this purpose.

Brisbane owners' questions on the market approach

By examining what buyers have really paid for businesses comparable to yours. The valuer takes a multiple of earnings or revenue from those sales, or from listed companies in the sector, and applies it to your normalised results. For a small or mid-sized private business in Brisbane, evidence from actual private sales (the guideline transaction method) is almost always more convincing than listed company multiples.
There is no fixed number, and fewer are needed than most owners expect, so long as they are the right ones. The sales are filtered by industry, then by date and market conditions, then by growth and margins, and lastly by size, customer type, location and how much rests on the owner. Three sales that closely match your business produce a narrower and more defensible range than thirty that simply share an industry label.
It can help you sense-check a figure, but it cannot produce one. Shorthand like a multiple of annual turnover, a set multiple of gross fees or a price per licensed place says nothing about profit or risk, and those are what differ most between two businesses in the same trade. A report that leans on a rule of thumb instead of identified comparables is the easiest kind for another expert to pull apart.
Because a listed company is larger, more diversified and better funded, its shares can be sold on any trading day, and buyers pay extra for every one of those features. A private business with one location and one owner has none of them. Listed multiples therefore serve as an upper limit and a test of reasonableness, not as direct evidence of what a private business is worth.
From the regulator's record, not the vendor's description. In Queensland, liquor licences are granted under the Liquor Act 1992 (Qld) and gaming machine licences under the Gaming Machine Act 1991 (Qld), both administered by the Office of Liquor and Gaming Regulation, and the valuer confirms the licence type, trading hours and approved gaming machine numbers for the subject venue and for each comparable. Two hotels with similar takings but different licence conditions or machine approvals are not comparable, and the licence and any gaming approvals are valued as assets in their own right.
Those that are bought and sold often enough for the prices to be studied. On this site that includes cafes, restaurants and bars, pubs, hotels and clubs, childcare centres, community pharmacies, real estate agencies and rent rolls, gyms and fitness studios, allied health clinics and ecommerce businesses. A West End cafe and a Springfield childcare centre are valued on quite different evidence, yet both start from what a comparable business recently sold for.

The approaches used to test the sale evidence

Certified Valuation Reports From Seven Business Days

Every report is signed by a credentialed certified valuer and built to withstand ATO, ASIC, court and bank scrutiny.

Book a Consultation